attribution

Purchase Attribution: Taking Marketing Attribution Beyond Channels

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. There are a few key problems with this mindset, namely:…

Attention, Subscription Retailers: Don’t Underestimate The Value of Social Media

Marketers and customers alike are aware that subscription retail – specifically monthly subscription boxes, where customers pay for a box of curated themed items – has exploded in popularity over the past several years. Retailers are citing a huge increase…

Measuring Marketing Attribution is Easier Than You Think

Let’s talk a little bit about attribution. Now, I don’t want to hurt your feelings, but I’ll be honest: you’ve probably been measuring your marketing efforts wrong all this time. As Bob Dylan once said, “The times they are a-changin’”…

Increase Repeat Purchases With Cross-Category Intelligence

Relying on a standard personalization engine to source insights isn’t enough for marketers to conduct truly effective attribution. If you’re trying to uncover key behavioral insights, a personalization engine will only do so as far as it’s able to based…

3 Ways to Maximize Average Order Value

A customer’s Average Order Value – or AOV – is a key input to their eventual lifetime value. Marketers don’t need to be told why encouraging customers to spend more per purchase is beneficial from an ROI standpoint – the…