browse abandonment

3 Reasons Why Your Customers Need Browse Abandonment Campaigns

When a buyer browses a few of your product pages, what happens? If you’re like most ecommerce retailers, probably very little. Nearly all brands respond to cart abandonment with targeted email marketing, but very few respond to browse abandonment. Despite…

Personalizing the Shopping Experience During a Browsing Session

Marketers know that personalizing content to each shopper’s unique needs and preferences is important. What they may not know is that irrelevant content is as dangerous as relevant content is important – missing a signal of intent, or failing to…

5 Ways to Creatively Leverage Web Push

Engaging with customers in real-time is critical to forming a strong relationship and maximizing customer lifetime revenue. But until now, real-time engagement on the web has been challenging, if at all possible – even the most immediate follow-up email is…

3 Ways to Improve Your Repetitive Abandonment Campaigns

Imagine the following scenario: A customer is looking at a product on your website. They don’t end up buying the item, but they either put it in a cart for later (cart abandonment), or they simply walk away from the…

Browse Abandonment vs. Cart Abandonment

We’ve discussed cart abandonment emails as being “Marketing 101,” and the fact that it’s critical for brands to be able to reach out the moment when a specific product is left behind in a shopping cart for maximum contextual-relevance and…

Brick-and-Mortar Stores: The Final Frontier?

A recent article in Marketingland discusses how physical grocery stores are becoming backends to customers’ shopping journeys. Now that customers are frequently conducting their product research and making price comparisons digitally – either on web or on a mobile device…

4 Reasons Why Real-Time Triggers Are Important This Holiday Season

Every retailer today looks forward to holiday season – the time of year when customers are most likely to make their first purchases with new brands, when overall shopping activity is at its highest, and when merchandise flies off the…

Why It’s So Important to Get Browse Abandonment Right

[To learn more about our research on the digital marketing strategies of today’s top brands, click here.] Marketers should know by now that effectively recovering abandoned carts is critical to maximizing the lifetime value of your customers – it’s not…