lifecycle marketing

How to Increase Your Web Push Opt-In Rate

Web push messaging is one of the best ways to engage with your customers in “real real-time,” and is especially great for announcing flash sales, reminding shoppers of expiring discounts, and driving urgency in cart abandonment – more specifically, when…

The Good, The Bad, and The Ugly of Email Address Collection

When shopping online, customers are frequently prompted to provide an email address that the brand can add to their mailing list and use to identify them. It seems minor and probably inconsequential, but it’s a customer’s first impression of a…

Customer Ignoring Your Emails? Channel Optimization Is The Answer

[To learn more about our research on the marketing strategies of today’s top brands, click here.] The idea behind being customer-centric over channel-centric is twofold. One, today’s customers are increasingly using multiple devices to complete the same tasks, so it’s…

Why It’s So Important to Get Browse Abandonment Right

[To learn more about our research on the digital marketing strategies of today’s top brands, click here.] Marketers should know by now that effectively recovering abandoned carts is critical to maximizing the lifetime value of your customers – it’s not…

Geolocation Marketing – And Its Role In Customer-Centricity

Even today’s most agile marketers still struggle with linking online and offline behavior – which is understandable, given how quickly customers can move from browsing a website to visiting a store’s physical location. According to RetailNext, 72% of millennial shoppers…

Optimizing Mobile’s Role In The Customer Experience

For both brick-and-mortar stores, online-only brands, and everything in between, the mobile channel has become increasingly critical to each customer’s shopping journey. Yet many marketers continue to underestimate the importance of mobile traffic, simply because there’s a large discrepancy between…