marketing attribution

Purchase Attribution: Taking Marketing Attribution Beyond Channels

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. There are a few key problems with this mindset, namely:…

How One Retailer Completely Turned Me Off With Their Email Program

[To learn more about our research into the digital marketing strategies of top brands, click here for a summary.] As part of our research into the pros and cons of today‚Äôs top brands, we created an account with a discount…