real time

3 Reasons Why Your Customers Need Browse Abandonment Campaigns

Nearly all ecommerce retailers today respond to cart abandonment in some form, but very few are responding to browse abandonment. Despite the fact that customers are window-shopping more than ever, browse abandonment campaigns are still being treated as little more…

Increase Customer Engagement With Mobile Apps

Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. Because mobile apps are structured differently than any other channel – even/especially when compared to browsing web via mobile – retailers who have apps can…

5 Ways to Creatively Leverage Web Push

Engaging with customers in real-time is critical to forming a strong relationship and maximizing customer lifetime revenue. But until now, real-time engagement on the web has been challenging, if at all possible – even the most immediate follow-up email is…

The Dangers of Relying Solely on Demographic Info

The beginning of my experience with a retailer that specialized in outdoor workwear for men and women started off promisingly. In addition to asking for my name and email address, the brand gave me the option of noting whether I’d…

The Problem With “Automatic” Automation

The idea of automating your marketing isn’t new – the right type of marketing automation is critical to successfully engaging with your customers and driving lifetime revenue. But despite understanding how important it is to deliver a personally-targeted message for…

4 Reasons Why Real-Time Triggers Are Important This Holiday Season

Every retailer today looks forward to holiday season – the time of year when customers are most likely to make their first purchases with new brands, when overall shopping activity is at its highest, and when merchandise flies off the…